To celebrate the incredible success of its Las Vegas retail store, Hublot held an event during the Super Bowl, one of the busiest weekends of the year for the city. Guests rooted the New York Giants towards the championship while viewing 50 special pieces brought by Hublot exclusively for the event. The timepieces included the award-winning One Million Dollar Bang and the first Hublot Ferrari watch to come to North America. Along with the watches, the boutique displayed a Ferrari 458 Italia outside the boutique.

“We are honored to launch the first Hublot Ferrari watch in North America with the Hublot Boutique Las Vegas during Super Bowl weekend,” said Hublot of America Sales Director Michael Margolis. “It is only fitting that the first Hublot Ferrari watch would be first displayed at the number one Hublot boutique in the world.”